Work

As an art director at Leo Burnett, I had the pleasure to work with some of the most talented people in the advertising world and for some of the biggest and most sophisticated brands on the planet. I moved to New York in 2016 and I currently work at Argento Sc as a Product Designer / Art Director.

Here is just a small glimpse of my work from the past 10 years . . .

Eurovision song contest 2009

Concept and art direction

In 2009, Serbia hosted the Eurovision Song Contest- the biggest music event in the world with a viewing audience of over 100 million people around the globe. The broadcast, which took place over three spectacular days, was the most watched TV program in Serbia ever. Organization of the event matched its magnitude and importance. It was hosted in Belgrade Arena, one of the largest performance halls of Europe, and a symbol of the modern-day Serbian capital. I had the honor to develop the concept and art direction for the Serbian entry, Jelena Tomasevic, and her song ORO. I was in charge for the visual identity, promotional material, costume and performance concept.

International underwater film festival - Belgrade, Serbia

Poster design

Since 1997, the Belgrade International Underwater Festival has presented current events as they pertain to the world underneath the seas. The festival has continuously attracted an increasing number participants and viewers, and is now recognized as a leading cultural and educational manifestation for the city of Belgrade. The festival has a focus on film, with additional work in underwater photography, student poster exhibitions, children drawings contest and more.

Vivisectfest - Festival on human rights - Novi Sad, Serbia

Poster design

VIVISECTfest is a multi-city award winning festival on human rights. Each year, the Festival selects a theme and shows a variety of art work and media such as documentary movies, posters, photograph and more,. The event has received great acclaim with hundreds of thousands visitors and supporters throughout the years in more than 30 cities across Europe.

Aleksic winery, Serbia

Visual identity

Aleksic Winery is the fastest growing wine company in Serbia, with a number of high quality and internationally awarded wines including Kardas, Barbara and Bonaca. Since 2014, I have been working as the Art Director for Aleksic Winery where I have created a distinct brand and visual identity. Aleksic now firmly stands out from competition and portrays a unique company philosophy all of its own.

Alfa romeo Serbia
io sono giulietta

Launch campaign and event concept

Launch of the new Alfa Romeo model, Giulietta. My team and I hosted a spectacular event at the Italian embassy in Belgrade where it opened its doors to the public for the first time. It was a night filled with Italian style, beauty and fashion. I ensured the night was one to remember with hit music performances, chic venue design and branded gifts for a memorable experience.

Be that face

Art direction

The Communication Executives program that allows companies to acquire a group of active, relevant and influential brand ambassadors. This group of opinion leaders are amplifying brand messages within their own community, using the peer-2-peer approach and gaining significant info on their target group’s lifestyle.

Serbian national theatre

Poster design

As an Art Academy student, I designed a poster series specially for the Serbian National Theatre. The posters are a collage of different techniques including photography, drawing, sculpturing and digital graphic. Together, they emphasize the variety of arts that would be at play during the Theatre’s 146th season

Toyota - trade convention for Latin America
Leo Burnett, Colombia

Logo Design

Prijatno
Margarine spread - Vital, Serbia

Packaging design

Opozit
Fruit cider - Rubin, Serbia

Label design

Cafe Latte
Juan Valdez, Colombia

Packaging design

Heba
Natural mineral water, Serbia

Packaging redesign

Rumenko
Ice smoothie and strawberry sorbet, Frikom Serbia

Brand repositioning and new visual identity

The No 1 selling ice cream in Serbia, Rumenko, is having a new family member- Rumenko Smoothie. With 60 percent fruit content. they are simple and straight forward.